Transparency matters. Here's how we handle your data, your rights, and our messaging practices.
Last updated: February 28, 2026
ProForma and its client brands send SMS messages for appointment confirmations only. When you book an appointment by phone, through our AI scheduling assistant, or online, you will receive a single text message confirming your appointment details including service, provider, date, time, and location.
Messages are sent by an automated messaging system on behalf of ProForma or its client brands. Messages are transactional appointment reminders, not marketing or promotional communications.
By providing your phone number during the booking process and confirming your appointment details, you consent to receive a one-time appointment confirmation text message. Consent is appointment-specific and does not constitute a standing subscription.
Consent is collected verbally during phone or voice interactions, or via form submission for online bookings. You will always be asked to confirm your details before any message is sent.
All verbal consent provided during phone or voice interactions is documented via call transcripts, which are timestamped and stored as part of our records. These transcripts serve as the official record of your consent to receive appointment confirmation messages.
You will receive one (1) message per appointment booked. We do not send marketing, promotional, or recurring messages.
Reply STOP to any message to unsubscribe from future appointment confirmation texts. You will receive a single confirmation that you have been unsubscribed. You may also contact us directly to opt out.
Reply HELP to any message for assistance, or contact us using the information at the bottom of this page.
Message and data rates may apply. ProForma does not charge for SMS messages, but your carrier's standard messaging rates apply.
ProForma
Email: jonathan@proformaconcepts.com
Last updated: February 28, 2026
ProForma ("we," "our," "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, and safeguard your information when you interact with our services, including our AI-powered scheduling and communication tools.
When you interact with our AI voice scheduling assistant, your voice audio is processed in real time by our AI provider (ElevenLabs) to generate responses. Call transcripts are created and stored for consent documentation, quality assurance, and service improvement. Voice audio is processed in real time and is not permanently stored by ProForma beyond the generated transcript.
We never sell, rent, or share your personal information with third parties for marketing purposes.
We use trusted third-party services to operate our platform, including:
These providers process data on our behalf under their own privacy policies and are contractually obligated to protect your information. We do not permit these providers to use your personal information for their own purposes.
Our website uses minimal cookies and tracking technologies:
We do not use advertising cookies, retargeting pixels, or third-party analytics trackers. We do not track you across other websites.
We retain your personal information only as long as necessary to fulfill the purposes described in this policy. Appointment records are retained for up to 12 months. Call transcripts used for consent documentation may be retained for the duration required by applicable law. You may request deletion of your data at any time by contacting us.
We implement industry-standard security measures including encryption in transit, secure API authentication, and access controls to protect your personal information.
You have the right to:
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
To exercise any of these rights, contact us at jonathan@proformaconcepts.com. We will respond to verifiable requests within 45 days.
Our services are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe a child under 13 has provided us with personal information, please contact us immediately.
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.
For privacy-related questions or data requests:
ProForma
Email: jonathan@proformaconcepts.com
Last updated: February 28, 2026
By using services provided by ProForma ("we," "our," "us"), including our AI-powered scheduling assistants, voice agents, and related tools, you agree to these Terms of Service. If you do not agree, please do not use our services.
ProForma provides AI-powered business automation solutions, including:
These Terms govern your interaction with ProForma-powered tools as an end user (e.g., a caller booking an appointment). The relationship between ProForma and the businesses that license our technology is governed by separate agreements.
When interacting with our services, you agree to:
Appointments scheduled through our AI tools are subject to the policies of the service provider (e.g., medical spa, clinic, or business). ProForma facilitates the booking process but is not responsible for the services rendered by the provider. Cancellation and rescheduling policies are set by the individual service provider.
By booking an appointment and providing your phone number, you consent to receive a one-time appointment confirmation via SMS. See our SMS Consent Policy for full details. You may opt out at any time by replying STOP.
All content, technology, branding, and materials associated with ProForma are our property or licensed to us. You may not copy, modify, or distribute our materials without written permission.
OUR SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. PROFORMA MAKES NO WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, OR NON-INFRINGEMENT. WE DO NOT WARRANT THAT OUR SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR COMPLETELY SECURE.
To the fullest extent permitted by law, ProForma shall not be liable for:
In no event shall our total liability exceed the amount you paid to ProForma in the twelve (12) months preceding the claim, or one hundred dollars ($100), whichever is greater.
You agree to indemnify and hold harmless ProForma, its officers, employees, and agents from any claims, damages, losses, or expenses (including reasonable attorneys' fees) arising from your use of our services or violation of these terms.
PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS.
Any dispute, claim, or controversy arising out of or relating to these Terms or your use of our services shall be resolved through binding arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules. Arbitration will take place in Los Angeles County, California, unless otherwise agreed by the parties.
CLASS ACTION WAIVER: All disputes must be brought in an individual capacity and not as a plaintiff or class member in any purported class, consolidated, or representative proceeding. The arbitrator may not consolidate more than one person's claims.
Exceptions: Either party may bring claims in small claims court if eligible. Nothing in this section prevents either party from seeking injunctive or other equitable relief in court for matters related to intellectual property or unauthorized access to our services.
If you access our services through a user account or dashboard, we reserve the right to suspend or terminate your access at any time for violation of these Terms, misuse of our services, or any other reason at our sole discretion. We will make reasonable efforts to notify you before or promptly after any suspension or termination.
ProForma shall not be liable for any failure or delay in performance due to circumstances beyond our reasonable control, including but not limited to: third-party service outages (such as Twilio, Google, ElevenLabs, or Airtable), natural disasters, acts of government, internet disruptions, power failures, or other force majeure events.
We reserve the right to update these Terms at any time. Changes take effect upon posting to this page. Continued use of our services constitutes acceptance of the updated terms. For material changes, we will make reasonable efforts to provide notice.
If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect. The invalid provision will be modified to the minimum extent necessary to make it valid and enforceable.
These Terms, together with our Privacy Policy and SMS Consent Policy, constitute the entire agreement between you and ProForma regarding your use of our services and supersede all prior agreements, understandings, and communications.
These Terms are governed by the laws of the State of California, without regard to conflict of law principles. Subject to the arbitration clause above, any legal proceedings shall be brought in the state or federal courts located in Los Angeles County, California.
For questions about these terms:
ProForma
Email: jonathan@proformaconcepts.com