$2.4M
Total Revenue
↑ 55% YoY
28,450
Total Orders
↑ 42% YoY
$84
AOV
↑ 9% YoY
3.2%
Conversion Rate
↑ 0.4%
22%
Repeat Rate
↑ 3%
Monthly Revenue Trend 2024 vs 2025
Revenue by SKU
Revenue by Channel
Customer Type Mix
Top Products by Revenue
Rank Product Units Sold Revenue % of Total Margin Trend
1 Hydrating Serum 30ml 8,420 $420,100 17.5% 68% ↑ 24%
2 Vitamin C Cream 50ml 6,280 $345,400 14.4% 62% ↑ 18%
3 SPF 50 Sunscreen 5,890 $294,500 12.3% 55% ↑ 32%
4 Retinol Night Serum 4,120 $247,200 10.3% 71% ↑ 8%
5 Cleansing Oil 100ml 5,640 $197,400 8.2% 52% ↑ 15%
6 Eye Cream 15ml 2,980 $178,800 7.5% 74% ↑ 28%
7 Sheet Mask (10 pack) 4,850 $145,500 6.1% 48% ↓ 5%
8 Toner 200ml 3,920 $117,600 4.9% 45%
Monthly Revenue Breakdown 2025
Month Gross Revenue Returns Net Revenue Orders AOV YoY Growth
January $192,000 -$12,000 $180,000 2,180 $83 +42%
February $210,000 -$15,000 $195,000 2,340 $83 +45%
March $225,000 -$20,000 $205,000 2,450 $84 +48%
April $255,000 -$25,000 $230,000 2,680 $86 +52%
May $268,000 -$23,000 $245,000 2,820 $87 +55%
June $262,000 -$17,000 $245,000 2,790 $88 +58%
YTD Total $1,412,000 -$112,000 $1,300,000 15,260 $85 +50%